Archives for October, 2009

CHC Daily – Monday

Monday’s issue of the CHC Daily is available. If you couldn’t attend Sunday’s keynote session, get a recap of Mitch Joel’s presentation, learn more about Cerner’s Flu Pandemic Initiative, and much more about what’s going on at CHC. The Daily is also a great way to share information about Mitch’s speech with others who were not able to attend CHC.

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Voices from Registration

We took some quick interviews of attendees at the registration desk yesterday. We wanted to know what people are excited about and what they were looking forward to. Here are some of their reactions:

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5 Questions with Mitch Joel

Digital marketing visionary Mitch Joel is the author of Six Pixels of Separation and president of Twist Image, an award-winning digital marketing and communications agency. On Sunday evening, Joel shared his insights on digital marketing and personal branding to thousands of Cerner Health Conference attendees during his keynote address. Below, Joel discusses how digital marketing is changing the landscape—even the healthcare landscape—and how it can work for you.

CHC Daily: How do you think your message translates to healthcare organizations?

Joel: Fundamentally, the message is universal. We live in a very strange, beautiful, new and different world where people are using all forms of information to connect and learn more. When it comes to healthcare, we are seeing staggering things. On Sept. 30, there was a report in Marketing Charts that said 360 U.S. hospitals use social media. People use social media in very different ways—YouTube channels, Facebook, Twitter accounts and blogs.

In healthcare, there’s been tremendous power and push from patients looking to social media channels for answers and research. Health and healthcare is everyone’s No. 1 concern in life—anyone who has ever been sick knows that. People are no longer going to their doctors for answers. They are empowering themselves through online social networks and databases to be informed so that when they go to the doctor they are armed with recommended medication and prescription regimens. That message translates to healthcare professionals—the idea of transparency and opening up to consumer feedback and the digitization of information. When you look at the digitization of the industry, the implications of the Internet and technology, healthcare becomes ground zero—the perfect place to get more efficient, be more open and help people get better faster.

CHC Daily: If I was new to the world of Web 2.0, what are the first three things I should do to get up to speed?

Joel: Use listening tools. Hop on to Google News Alerts and sign up for yourself, brands you represent, competitors you deal with, the industry you serve, select some key words and start listening. You will see all sorts of news and information about what is going on in your space that you may have never been aware of. It also gives you a temperament where you understand the voice of the consumer, of what works and what gets traffic.

Aggregate. I use Google Reader, where I can bring in any blog or anything that has an RSS feed into it, including CNN. It’s amazing that I can take all these divergent digital platforms—whether it’s Delicious, Technorati or Twitter—and centralize them in one place. I no longer have a world where I get up in the morning and fire open a browser to go through my bookmarks and see what’s new on sites. Google Reader pulls it all in and notifies me when it’s been updated. People ask me, how do you have time for everything, but it’s pretty easy because I have it centralized, and I can zip through things really fast and efficiently.

Listen in on Twitter and use or TweetDeck to follow the key words you used in (Google) News Alerts and in Twitter. When it comes to health, people are looking to Twitter and social networks to see what other people are saying. The best thing you can do to learn and get engaged is to hear and feel conversations that are happening when they are taking place.

CHC Daily: How do I know whom to follow on Twitter?

Joel: You don’t know whom to follow on Twitter. You have to start out following a lot of different people and see who works best for you. Basically, you develop a relationship. You have to meet people, connect, put yourself into different scenarios and see if it’s a good fit. As you do it more and more, it’s easier to discern a good fit. One of the first things to do is to get on a search engine, like Google, Bing or Yahoo, type in healthcare Twitter, and see what it recommends. It should provide recommendations on the top 10 or top 50 healthcare blog posts.

CHC Daily: What if I don’t have anything interesting to say?

Joel: Listen and find your voice. You can’t be shy. At first, you might contribute a small item, then a longer thought piece, a commentary on a news item or a link you find interesting. While you think you don’t have anything interesting to say, you might be surprised. It’s important to be authentic and real and put on information that you yourself find interesting. People will find you, and you will find more people, more like-minded people, and that’s the beauty of this.

CHC Daily: What is the best way for someone to get involved?

Joel: The best way to get involved is to become a leader. Look at Unconferences or even blogs, but you don’t have to start your own blog. There are many successful, highly trafficked healthcare blogs. Become active in the comment section of one of these successful blogs. Add your voice, add your thoughts. Or, become a leader in the Unconference movement. Run one in your community. Gather people together in your community and discuss a book you found interesting in this new space. Remember, it’s not just about connecting online. You can take it out into the real world and bring your online connections to life with Meetups and Tweetups.

Mitch’s book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone is available now.

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CHC Daily

Want to catch up on the day’s activities at the Cerner Health Conference, or preview what’s coming up the rest of the week? Make the CHC Daily a part of your CHC experience.

Sunday’s edition includes information on this year’s theme (Get Connected), as well as a preview of Monday’s Power Sessions and a Q&A session with a client.

We’ll update you here when each day’s edition is available.

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Stuffing Registration Bags

Organizing CHC Registration Bags

Cerner Associate Jennifer Kraxner really went beyond the call of duty to organize the registration bags that all CHC attendees receive when they check in. Inside each bag is a hand-washed aluminum water bottle for all attendees to use as part of Cerner’s Go Green initiative.

CHC09 009

There will be water bottles throughout the convention center so be sure to bring your bottle with you to all your sessions.

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See you here!

Reg Desk

Pre-conference workshops are already well under way. The Solutions Gallery is prepped. We’re expecting a great show!

We’ll be updating the blog all week, so stay tuned and be sure to follow us on Twitter.

We can’t wait to see you here in Kansas City!

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HHS Secretary Sebelius to Speak at CHC

Official Photo of Secretary of Health and Human Services Kathleen Sebelius

We are very excited to announce that Health and Human Services Secretary Kathleen Sebelius will be a keynote speaker at this year’s Cerner Health Conference.

Secretary Sebelius will be delivering her keynote address on Tuesday, October 6 at 8 a.m. CT on the topic of healthcare reform. She joins Twist Image’s Mitch Joel and Cerner CEO Neal Patterson in a lineup of excellent keynote speakers for the conference.

We’re thrilled to welcome Secretary Sebelius to CHC.

[Official Cerner Press Release]

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DeviceWorks at CHC

This year, the DeviceWorks organizations and our clients will lead 40 sessions in the Technology Solutions & Devices track and the Medication Process track.

The Technology Solutions and Management track (Follow Cerner Devices on Twitter) is designed for IT professionals interested in understanding the broad spectrum of technologies and management tools available for Cerner Millennium® systems. Non-Cerner Millennium clients interested in using CareAware™, RxStation™, Cerner Smart Room and other innovative technologies are also encouraged to attend.

Track highlights include:

  • Device Strategy: Using a Role, Condition, Venue Approach – Wellspan Health
  • iCommand Alerting–Going Beyond Connectivity – St. Thomas
  • Vital Signs: Out of Your Pocket and into Your EMR – Detroit Medical Center
  • Clinical Access to Data During Outages – Penn State Hershey
  • Device Connectivity Across Healthcare – UAB (Power Session)

In the Medication Process track (Follow Cerner Meds Process on Twitter) you can learn how Cerner solutions support the medication process from the initial order through pharmacist verification, dispensing and administration. Learn how to improve medication safety and support clinical pharmacy activities at your organization.

Highlights of this track include:

  • RxStation Conversion and Implementation – Uniontown Hospital
  • Integrating BPOC with IV Smart Pump Technology – Lancaster General
  • CareMobile Improvement Initiative – Lawrence Memorial Hospital

In addition to the tracks, you can see how we are going “beyond connectivity” throughout the Smart Rooms and pod demonstrations in the Solutions Gallery. We look forward to seeing you in a few days.

Tom Herzog
Vice President

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Only 3 days left!

Pre-conference workshops are well under way for this year’s Cerner Health Conference. The big kickoff starts on Sunday, October 4 and we are putting the final touches on the Solutions Gallery floor and all the final details to make sure that CHC 2009 is the best yet!

To get yourself excited, take a look at this set of photos from last year’s conference. We can’t wait to see you this year!

All photos taken by Steve Puppe.

We want to see your photos from this year, so be sure to upload them to Flickr and tag them with CHC09 so they can appear on this site in the sidebar.

Also, be sure to stay tuned to this blog and to the our Twitter and the #chc09 hash tag for updates before, during, and after the event!

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Refillable Water Bottles at CHC


At CHC this year, as part of the Cerner Gone Green initiative, we are committed to hosting a more earth-friendly conference, improving the environment and our community. You’ll see multiple green initiatives underway at CHC this year, including the placement of recycle bins around the convention center, printing the CHC Daily newspaper on recycled paper and reducing paper used, e.g., providing session descriptions online instead of in print.

In concert with these efforts, we are providing water coolers instead of water bottles at beverage breaks and networking events. In the U.S., only 23 percent of water bottles are recycled, leaving 38 billion water bottles filling up landfills every year. It takes about a 1,000 years for a water bottle to start decomposing.  Tradeshow events are historically poor recycling events, with most waste ending up in trash cans.

In their CHC registration bag, client attendees will receive a washed and sanitized refillable aluminum water bottle for use during the event.  You can fill these bottles at the water coolers or use recyclable cups available at the water coolers.  Please use your aluminum bottles.

Thank you for your support as we continue to enhance Cerner’s overall green initiatives.

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